Bollywood actors Shah Rukh Khan, Akshay Kumar, and Ajay Devgn have once more collaborated on a new commercial for tobacco logo Vimal. A video of the ad changed into shared on a Shah Rukh Khan fan account on Instagram. What stuck absolutely everyone’s attention became Akshay's role within the advertisment, for which he had previously apologised. The advertisement additionally functions actor-model Soundarya Sharma.During the ICC World Cup suit among India and Australia, enthusiasts had been in for a shock whilst a brand new industrial of a pan masala emblem aired. The advert starts with Shah Rukh and Ajay looking forward to Akshay Kumar on the road near his residence. However, Akshay is engrossed in paying attention to tune on his headphones. When Ajay honks to get his attention, Shah Rukh tries to throw a ball towards Akshay's window to seize his attention. However, the ball by chance hits the window of their neighbour, Soundarya Sharma.

Soundarya comes out on her balcony, visibly disenchanted about the crack in her window. A anxious Shah Rukh factors closer to Ajay Devgn, looking to blame him for the mishap. Frustrated, Ajay opens a packet of Vimal, consumes it, and then points towards Akshay's window. The aroma of the product entices Akshay to come to the window, and Ajay asks him to return down. The ad concludes with they all doing the signature fashion associated with the Vimal brand.Well, quickly after the present day industrial become displayed, it faced complaint from netizens. They have raised questions about the actor's involvement with the brand and have accused the actor of hypocrisy for acting in the commercial regardless of his earlier statement. A consumer stated, "You had stated which you gained’t work for this brand, current advertisements will maintain to air until its date, will donate cash you obtain out of this for some thing noble purpose. How come there may be a brand new upload with you in it?" Another delivered, "Akshay will should listen from the humans. He had said he may not do tobacco advertisements."

Akshay Kumar's earlier assertion
Akshay had faced backlash for Vimal's advert and in April, 2022, he issued an apology. "I am sorry. I would really like to apologise to you, all my enthusiasts and well-wishers. Your response during the last few days has deeply affected me. While I actually have not and will not recommend tobacco, I recognize the outpouring of your feelings in light of my affiliation with Vimal Elaichi. With all humility, I step lower back. I actually have decided to make contributions the entire endorsement charge towards a worthy motive. The emblem would possibly retain airing the commercials till the prison length of the contract this is binding upon me, however I promise to be extremely conscious in making my destiny choices," he had said.