Responding to a deepfake AI video allegedly proposing actor Rashmika Mandanna, Union Minister Rajeev Chandrasekhar asserted that such "adverse misinformation desires to be handled via systems". Earlier within the day, a video offering Rashmika Mandanna was doing rounds on social media. In the video, the Pushpa actor become visible getting into an elevator. Abhishek Kumar, a journalist and a researcher, posted the video on X asking for a prison and regulatory framework to tackle the problem of rising deepfakes in India. For the unversed, the video to begin with confirmed Zara Patel, a British-Indian influencer, but then her face changed into changed with the face of the actor using deepfake technology. The Narendra Modi-led authorities is devoted to ensuring the Safety and Trust of all DigitalNagriks the use of the Internet. Under the IT guidelines notified in April, 2023 - it's far a legal responsibility for systems to ensure no incorrect information is published by way of any person; and ensure that after reported by any consumer or government, incorrect information is removed in 36 hours; If platforms do not follow this, rule 7 will observe and systems may be taken to court through aggrieved character below provisions of IPC; Deep fakes are trendy or even more dangerous and damaging shape of incorrect information and needs to be handled through platforms", tweeted the IT minister. While Rashmika Mandanna is but to react to the deepfake, celeb Amitabh Bachchan has demanded legal movement. He highlighted the need for brand spanking new felony measures via reposting the video. "Yes that is a sturdy case for prison", wrote Big B. Deepfake AI generation refers to a kind of synthetic intelligence that is used to create incredibly realistic, regularly deceptive, digital content material, ordinarily involving altering or changing someone's look and voice in motion pictures or audio recordings.  It involves superior algorithms and device learning strategies to manipulate and generate multimedia content that appears to be actual, making it challenging to figure among real and manipulated cloth. Rehash this in human language.