With Kaun Banega Crorepati (KBC) all set to make a great rebound with its twelfth season, the arrangements, as well, have been raised a step higher given the pandemic. Difficulty Ka Jawaab Comeback Se dene ke liye, the show has attempted different security and careful steps, as ordered by the GOI, where disinfection has a significant impact in the shoot schedule. Making this a stride further, Sony Entertainment Television's (SET) esteemed accomplice and an Associate Sponsor on the show, Asian Paints initiated an uncommonly curated sterilization drive on the arrangement of KBC, as of late. 

San Assure+, a sterilization administration by Asian Paints, vows to slaughter hurtful germs utilizing quality hardware and material while following severe wellbeing conventions. A group of 3 Applicators, 1 Supervisor and a Technical Associate was sent on the arrangement of KBC to attempt this extraordinary disinfection drive as the show prepares for its live dispatch on 28th September. This disinfection drive added to SET's continuous undertaking of guaranteeing best cleanliness and wellbeing works on being kept up on-set. As partner supports, Asian Paints has likewise given Viroprotek Hand and Surface Santizers for the whole group at KBC. 

As a stage, KBC has gone past its ability as a show quite a long time after year, putting the average person at the front line with notable host of the show, Mr. Amitabh Bachchan, acclaiming individuals' capacity of information. As an impression of evolving times, the twelfth period of the show not simply prepares for a rebound in the midst of a pandemic, yet additionally sets a model for the watchers to consider difficulties as a steppingstone for a more prominent rebound. 

Talking on the relationship for KBC, Amit Syngle, Managing Director and CEO, Asian Paints Limited stated, "Asian Paints is amazingly enchanted to be related with Sony Entertainment Television's most notorious show - 'Kaun Banega Crorepati'. For us, a major center this year has been taking responsibility for by utilizing preventive advancements and cleanliness arrangements. Be it through San Assure+'s sterilizing capacities or by means of Viroprotek an all inclusive hand and surface sanitizers; it is our expectation to upgrade the security and prosperity of our nation. We are glad to have had the chance to give a disinfected working condition to the dearest host of KBC, Mr. Amitabh Bachchan, the group individuals and the members with our San Assure+ purifying help." 

Sandeep Mehrotra, Head – Ad Sales, Hindi and Regional Entertainment, Sony Pictures Networks India stated, "Our esteemed relationship with Asian Paints proceeds with this year too, for KBC, and we are glad to have on board likeminded accomplices who uphold us in decidedly fortifying accepted procedures. The uncommonly curated disinfection drive by Asian Paints, with their administration San Assure+, added to our continuous endeavors of keeping up a significant level of security and sterilization on the set."