Bollywood stars Shah Rukh Khan, Ajay Devgn, and Tiger Shroff have landed in prison hassle for performing in a Pan Masala logo commercial. The District Consumer Disputes Redressal Forum in Jaipur has despatched notices to the 3 actors and the chairman of JB Industries, the manufacturer of the Pan Masala emblem, summoning them to appear on March 19, 2025. Bollywood actors had been served notices concerning an allegedly misleading advertisement that says each grain of the pan masala carries saffron. However, Pinkvilla has no longer independently proven this information.

The advertisement features the tagline, "Dane dane mein hai kesar ka dum" (Each grain has the energy of saffron). The order was issued via patron forum chairperson Gyarsilal Meena and member Hemlata Agarwal while hearing a complaint filed via Jaipur resident Yogendra Singh Badiyal.In the grievance, the petitioner alleged that the commercial providing Shah Rukh Khan, Ajay Devgn, and Tiger Shroff falsely claims that the pan masala incorporates saffron.

The petitioner mentioned that saffron prices approximately Rs four lakh in keeping with kilogram, while a pan masala pouch with tobacco is priced at just Rs five. "In such a state of affairs, forget about approximately adding saffron; even its fragrance cannot be blanketed," the Times of India quoted the petitioner.

The complainant alleged that the “misleading” commercial changed into designed to inspire greater human beings to buy the pan masala and tobacco combo, ultimately boosting the producer’s profits.The grievance similarly accused the actors of “spreading false propaganda” by way of endorsing the declare that every grain incorporates saffron.Additionally, it also alleged that while the manufacturer is earning crores from the enterprise, commonplace humans are setting their fitness at threat and "inviting" diseases like most cancers by using consuming the pan masala and tobacco combination.

"In any such scenario, the commercial intentionally claims to contain saffron to deceive the general public," the complainant alleged. Badiyal has referred to as for felony motion in opposition to the actors for spreading “disinformation” and demanded an immediate halt to the deceptive classified ads.