It's Salman Khan Day. After looking forward to so long, Tiger three subsequently hit the big display screen on November 12. Starring Salman Khan, Katrina Kaif, and Emraan Hashmi, the action-mystery is the sequel to Ek Tha Tiger and Tiger Zinda Hai and the fifth instalment of the YRF Spy Universe. As all eyes are at the box-office record of Tiger 3, YRF recently explained why the makers decided to launch the much-awaited movie on Diwali day, which is outwardly the 'weaker day.'

Speaking to India Today, the VP of distribution of YRF, Rohan Malhotra discovered the strategy behind the selection and stated it's miles just like what they did throughout Shah Rukh Khan's Pathaan release. For those unversed, Pathaan is part of YRF Spy Universe and also had Salman Khan in a cameo role. YRF explains why they're liberating Tiger three on Diwali
Malhotra said YRF does not observe the traditional way and believes in superstars' stardom. “I always trust that it's miles truly high-quality to do the traditional and there is no want to reinvent if there may be no need for it. In this situation, but, what got here to our thoughts was that it's far vital for us now not to observe the opening day numbers however to attention on what is finally going to advantage, and within the case of Tiger 3, we without a doubt felt that happening Laxmi Puja day, that's considered the weakest day to release a movie, might be a higher in shape for our movie," he stated.“This came to us for the simple reason that on the begin of the yr, we had a movie like Pathaan. Had we observed the traditional manner, we'd have launched the movie on Republic Day, in which we have been clearly assured a positive range. But at YRF, we targeted at the lifetime commercial enterprise of the film and we came a day in advance. It labored like a dream. We were given insane numbers. It got here from a simple belief that we had made a very good film with a celebrity, Shah Rukh Khan and Adi, and anyone at YRF believed in his stardom," Malhotra introduced.